4 Elements Plumbing

4 Elements Plumbing is a Sydney based plumbing company, servicing both residential and commercial sectors. The name 4 Elements, water, fire, earth and wind, tie into the range of services the company offers; plumbing, gas heating, underground piping and air conditioning respectively. A complete brand was required including logo design, stationery, flyers, magnets, work shirts, ute decals and website.

The custom wordmark was designed to stand alone. The construction of the number 4 was influenced by an adjustable spanner, and the rest of the work mark was built to match. The wordmark is accompanied by an icon that incorporates the four elements, water, fire, earth and wind into a ying yang style medalian. The vibrant colour palette ties into the elements and gives the identity a bold and fun look.

4 Elements Plumbing has an identity that stands out in a crowded industry. The consistency of their identity from the business cards and website through to the ute and work shirts demonstrates the companies professionalism and builds trust amongst their customers. The overall design has sparked a number of positive comments from their clientele, who rated it “the best identity they had seen for a plumber.”

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