Hempel Sound with Vision

Hempel Sound with Vision is a premium sound and video production company based in Sydney.

The modern icon is the combination of a speaker and an eye. The wordmark’s missing base reflects those sounds at the outer edge of the range that many of us cannot hear. For the outdoor, I wanted to create an image that clearly represented both sound and vision. The result was a powerful image of Sydney’s skyline, reflected in the water. Type was designed to depict vibration, and the logo components suggest concentric circles in the water, movement created by sound waves.

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