Lesina workwear not only provides branded uniforms and work related attire, but also branded promotional products from hats to pens and everything in between. Lesina was after a new brand identity that was bold, edgy and, like some of their promo products, it had to be fun. The logo must be limited in colours for ease of reproduction ie tags on clothing.

The Lesina WorldMark has a fun, cartoonish style typeface that is coloured in corporate blue. The letter I stands out amongst the other letters, which demonstrates what Lesina aims to achieve by providing branded products that get you noticed. The letter ‘I’ comes a alive and shows off the products along with some clever copywriting.

Although highly playful the refined colour palette gives this identity a corporate feel. Allowing the letter I to come alive, helps to provide life to the range of products Lesina works with, while at the same time demonstrating how they can be used. It is a quirky identity that has the ability to make any product fun and the flexibility to adapt to each one.

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