Magnificent 7

The Magnificent 7 was a six-week advocacy campaign run in the lead up to the 2010 Federal Election. The campaign identified seven “national priority” transport infrastructure projects for South East Queensland and sought commitments from both major parties.

Strategically selected outdoor sites featuring the core message were supported by direct mail and newspaper advertisements. The campaign was successful in securing a commitment from the Australian Labor Party to fix the Warrego Highway Blacksoil Intersection and a commitment from the Liberal National Party to deliver the Toowoomba Bypass.

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