BCF Rebrand Concept

Logo design

If you love everything boating, camping and fishing then BCF is the store for you!

The retail giant stocks modern gadgets, gear and merchandise to get you in the great outdoors. The company was in need of a rebrand with the strokes of their current logo causing difficulties reproducing online.

New concept

Myck presented a concept for their new logo that kept the equity they had built with the previous logo by retaining the shape of the logo. The problematic strokes were removed and the letters were redrawn to increase legibility at small sizes.

Did you catch the fish?

As an added bonus, a fish was hidden within the whitespace between the letters C and F, a nod to the often common link between boating, camping and fishing.

Let’s work together