BCF Summer’s Here
BCF is an Australian retailer of everything related to boating, camping and fishing.
With products dedicated to the outdoors it is no wonder the warmer months are a great time to advertise. BCF required a brand TV Commercial that reminded customers of the fun that can be had over summer.
Myck used clever copywriting that combined the joys of summer with BCF’s activities of boating, camping and fishing. The dad-like puns worked well with the visuals to bring excitement to the outdoor-centred, time of year.