Chaalk Box
Logo, graphic and web design
Chaalk Box is a brand-new fitness facility with state of the art equipment.
Located in the beautiful Wellington Point, Chaalk Box provides more than just fitness, but a supportive team of coaches and staff helping their clients succeed through a variety of programs and workouts.
All Inclusive Fitness
Chalk Box required a completely new brand built around the concept of “All Inclusive Fitness”. The client requested the use of an icon derived from the letters C and B, that reflected their previous branding.
The solution was the development of two vibrant red brackets, formed from the initials of Chalk Box. These brackets encapsulate the idea of all-inclusive and are used as a brand element on all creative.