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Mr Rental

Logo and graphic design

Mr Rental is a provider of rental products in Australia and New Zealand

Mr Rental wanted to rebrand their rental business. Their current brand centred around a clay animated character of Mr Rental and his family, where Mr Rental was the customer. The new identity needed to be modern in order to attract a new generation of renters hitting the market.

New look across all materials

The simple design with a vibrant colour palette, clever typography and a jolly Mr Rental character brought the brand to life. The catalogue, flyers and delivery trucks make it easy for consumers to connect with the brand in a delightful way.

The rebrand of Mr Rental places the character as the face of the brand, the one providing the solution to the customer’s needs. The original clay characters were recreated in 3D, providing greater flexibility for use in digital media via animation.

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