A&A Arbor Tree Service
Brand Identity for medium-sized business
Competitive Arborist in Sydney
A Sydney-based tree service that prides itself on doing a quality job every time. A&A Arbor Tree Service is a family-owned business that has been a part of the tree industry for over 30 years.
Award-winning logo design
A&A Arbor Tree Service required a complete brand identity that reflected the professionalism of their work while still feeling connected to the natural environment they operate in. The goal was to create a distinctive, memorable brand that would stand out across vehicles, uniforms, and digital platforms.
The solution centred around a strong, confident logo supported by a set of custom-crafted brand elements. Illustrations of gum leaves were developed to reference the Australian landscape and add a natural, organic texture to the identity. Alongside these, a suite of custom icons was created to represent the company’s services, giving the brand a consistent visual language across all materials.
The identity was rolled out across stationery, work shirts, vehicles, trucks, and a new website, ensuring the brand presented consistently in the field and online. The bold, recognisable system helped A&A Arbor Tree Service establish a more professional presence and improved visibility across their fleet.
The logo went on to win an industry award and was later published in a design annual, recognising the strength and clarity of the concept.
Services included
Logo design
Illustration
Digital design
Print design
Website design
A happy client
Myck gave us a brand that looks professional everywhere, from our trucks to our website. The new identity has made a big difference to how people recognise and trust our business.
Melissa Dwyer
A&A Arbor Tree Service, Sydney
