BCF – Boating, Camping, Fishing
Logo concept for retail giant
If you love everything boating, camping and fishing then BCF is the store for you!
The retail giant stocks modern gadgets, gear and merchandise to get you in the great outdoors. The company was in need of a rebrand with the strokes of their current logo causing difficulties reproducing online.
A new concept
Myck embarked on a transformative journey to revitalise the BCF identity while preserving the equity cultivated by their existing logo. With a clear vision in mind, Myck unveiled a concept for their new logo that paid homage to their past while propelling them towards a future of renewed vitality and clarity.
Central to this reimagining was the decision to maintain the familiar shape of the logo, a nod to the legacy and recognition it had established in the market. However, Myck recognised that in order to adapt to the ever-changing landscape of design and branding, certain elements needed to be refined.
Addressing the nuances that hindered the effectiveness of their previous logo, Myck embarked on a meticulous process of refinement. Problematic strokes that detracted from the visual impact were methodically removed, paving the way for a cleaner and more streamlined aesthetic.
Additionally, the letters within the logo were meticulously redrawn, with a keen focus on enhancing legibility, particularly at smaller sizes. This strategic redesign not only ensured that the logo maintained its essence but also optimized its versatility and effectiveness across various applications and platforms.
Through this innovative approach to logo redesign, Myck not only refreshed their visual identity but also reinforced BCF's commitment to evolution and progress.
Services included
Logo design
Illustration
Did you catch the fish?
As an added bonus, a fish was hidden within the whitespace between the letters C and F, a nod to the often common link between boating, camping and fishing.