Chaalk Box
Logo and brand identity
Chaalk Box is a brand-new fitness facility with state of the art equipment.
Located in the beautiful Wellington Point, Chaalk Box provides more than just fitness, but a supportive team of coaches and staff helping their clients succeed through a variety of programs and workouts.
All inclusive fitness
Chaalk Box approached the project needing a complete brand refresh built around their core positioning: “All Inclusive Fitness.” Although the identity was being rebuilt from the ground up, the client wanted the new brand to retain a visual reference to their existing mark through an icon based on the letters C and B.
The final concept transformed those initials into two bold red brackets. The bracket form communicates the idea of inclusion—something held within and supported—while also creating a strong, simple graphic device.
These brackets became the foundation of the brand system, used across all creative applications. The result was a distinctive, energetic identity that visually reinforced Chaalk Box’s inclusive philosophy in a clear and memorable way.
Services included
Logo design
Illustration
Digital design
Print design
UI design
A happy client
We love how the new brand captures the spirit of Chaalk Box and our all-inclusive approach to fitness. It’s distinctive, easy to use, and has elevated how our business is perceived.
Gavin Groves
Chaalk Box, Brisbane
