Marc Daniels
Logo and packaging for hair care range
Marc Daniels Professional offers a complete and comprehensive salon-professional haircare regime.
Marc Daniels offers consumers the opportunity to resolve individual hair & scalp problems that ordinarily are often difficult to overcome at home.
With an aim towards developing one of the most highly sought-after haircare ranges, Marc Daniels Professional required a complete rebrand that positioned them as one of the most highly sought-after haircare ranges.
Designed to appeal
The new packaging was built entirely from scratch. Products were renamed and new editions added to the range. The unique colour for each product, along with the ascending angle from shampoo to conditioner, creates visual shelf appeal over the entire range.
Branded bottles
The bottles themselves were custom designed to be unique to the Marc Daniels Professional brand. The flat angled panel makes the information easy to read, while the inverse coloured bottles for shampoo and conditioner, make them easy to decipher in the shower.
New design. New markets.
The new attention-grabbing packaging has allowed Marc Daniels Professional to break into the American market with The Lush Luminous Blonde performing incredibly well.
Services included
Logo design
Illustration
Digital design
Print design
A happy client
Myck was a delight to work with. His attention to detail and ability to interpret what we wanted was brilliant. He fully understood the brief and intricacies involved.
Leo Niperess
Marc Daniels Professional, Brisbane
