Anthea Grove
Brisbane residential development
Creating a complete marketing campaign to sell townhomes off the plan
Anthea Grove was a boutique residential townhouse development in Pallara, Brisbane, requiring a premium marketing campaign that would attract buyers and successfully launch the project to market.
Integrated property marketing from concept to sale
Working across both print and digital media, I developed a comprehensive suite of marketing material designed to showcase the lifestyle, quality and location of the development. This included the project branding, sales brochure, website, email marketing, press advertising, digital display advertising and social media campaigns.
The creative direction focused on positioning Anthea Grove as an attractive opportunity for families and first-home buyers seeking contemporary living surrounded by green open space while remaining within easy reach of Brisbane CBD. Every touchpoint reinforced the same premium message to create a consistent buyer experience.
The coordinated marketing campaign helped generate strong interest throughout the sales process, contributing to the successful sale of the development. By managing the complete visual marketing package, I ensured every element worked together to maximise the impact of the project launch.
Services included
Print design
Website design
Digital design
Illustration
